Aspire Business Solutions Blog

In recent years, there has been much debate about how companies collect, sell, and use personal data. Many businesses make extra money by selling data they collect about people. This might seem like a side effect of all the data we create online, but it can lead to some tricky problems. Today, we'll look at something called the "data-broker loophole," how it works, and what we can do about it.

Over the past few years, artificial intelligence has become a bona fide buzzword amongst businesses of all sizes, with 97% of respondents to a Forbes survey seeing a potential benefit in some way, shape, or form. However, with it being integrated everywhere in our modern lives, it is important that we remember that AI is still a human invention, as such, it is vulnerable to our own implicit biases.

Any business can benefit from data and use it to improve its operations. This is especially the case where information technology is involved. By collecting the right metrics, you can better evaluate your business IT’s performance and identify areas for improvement.

Let’s review what some of these metrics should be.

Unfortunately for small businesses, cyberthreats aren't limited to large corporations and enterprises. Even small businesses and local shops face the constant risk of cyberattacks. Let's take a look into some concerning statistics regarding one of the fastest-growing cyberthreats.

In 2004, a service called VirusTotal was launched and swiftly became a popular antivirus and malware scanner to help detect threats in various files and URLs. It became popular enough that it was officially acquired by Google in 2012 and ultimately assimilated into Chronicle, a cloud-based security operations suite for enterprise businesses. Despite this impressive pedigree, however, we find ourselves able to look to VirusTotal as a sobering reminder of how fickle cybersecurity can be, with the service being the source of some limited data exposure.

There are many ways that Google can be a hugely valuable resource for a business of any size. One way that you may not have thought of before: an automated insights collector.

Let’s talk about how you could be using Google Alerts to keep yourself up to speed on basically whatever you want.